Case Study

    How UGC Scale helped Cleanup achieve 119M+ views through strategic creator partnerships across Latin America.

    Published · Updated

    App category
    phone storage cleaner
    Market
    LATAM
    Total views
    119M+
    Videos
    1,200+
    Creators
    30+
    Top video
    77M views

    119M+

    Total Views

    30+

    Creators Activated

    1,200+

    Videos Produced

    LATAM

    Top Performing Market

    The Challenge

    Cleanup, a leading phone storage cleaner app, needed to scale its user acquisition in Latin America through authentic, viral content that resonated with Gen Z audiences.

    They required a partner who could deeply understand their product positioning, match them with the right creators, and continuously iterate on creative hooks to maximize performance.

    The Solution

    UGC Scale deployed a dedicated ambassador program with 30+ Gen Z creators across LATAM, producing over 1,200 TikTok videos with continuously tested hooks and creative angles.

    Our team focused on creator-market fit, selecting creators who authentically aligned with Cleanup's brand and could drive genuine engagement.

    Viral Results

    "UGC Scale has consistently been responsive and easy to work with. They have a strong ability to understand our needs and translate them into effective actions. Their intuition when it comes to creator selection is impressive, they're able to match us with the right creators who truly align with our brand. Overall, they've been a reliable and valuable partner in our growth."

    Cleanup logo
    Ecem Karacam

    Sr. Partnerships & Social Growth Manager, Cleanup

    Cleanup

    Frequently Asked Questions

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