Why test in LATAM before scaling to the US
Reach costs less in LATAM: average CPM across our network is $0.89 in LATAM vs $2.21 in the US, and our US plans cost 20% more for the same number of videos. Testing hooks in LATAM first lets you find the winners for less, then scale them with US creators.
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LATAM vs US
| LATAM | US | |
|---|---|---|
| Average CPM | $0.89 | $2.21 |
| Starter plan (360 videos) | $5,000 | $6,000 |
| Gold plan (772 videos) | $9,000 | $10,800 |
| Platinum plan (1,500 videos) | $15,000 | $18,000 |
| Starter price per video | $13.9 | $16.7 |
| Gold price per video | $11.7 | $14.0 |
| Platinum price per video | $10.0 | $12.0 |
How it works in practice
1. Test in LATAM
Run many hooks with LATAM creators at the lower cost.
2. Pick the winners
Weekly reporting shows which hooks and formats perform.
3. Scale to the US
Bring the proven formats to US creators, and boost top videos with Spark Ads.
Next steps
Ready to grow your app with UGC?
Tell us about your app or book a call with the team.