Question 1

What is UGC Scale and what does it do?

Accepted Answer

UGC Scale is a fully managed UGC platform that helps B2C apps drive installs through creator-generated content on TikTok and Meta. We source, manage, and scale creator networks across Latin America and the United States, handling everything from creator recruitment and contracts to content strategy and performance optimization

Question 2

Why should I invest in UGC over traditional paid ads?

Accepted Answer

Traditional paid ads suffer from rising CPMs and ad fatigue, users scroll past polished creatives. UGC content feels native to platforms like TikTok and Instagram. Our network delivers an average CPM of $2.21 in the US and $0.89 in LATAM. You're not just buying impressions, you're building a content engine that compounds over time

Question 3

How much does UGC Scale cost?

Accepted Answer

We offer three monthly plans based on content volume. For LATAM creators: Starter is $5,000/month for 360 videos with up to 10 creators. Gold is $9,000/month for 772 videos with up to 15 creators. Platinum is $15,000/month for 1,500 videos with up to 20 creators. For US creators (20% above LATAM, same volumes): Starter is $6,000/month for 360 videos with up to 10 creators. Gold is $10,800/month for 772 videos with up to 15 creators. Platinum is $18,000/month for 1,500 videos with up to 20 creators. Every plan is fully managed, includes full usage rights, and the client owns all content.

Question 4

How is UGC Scale different from hiring freelance creators or other agencies?

Accepted Answer

Most agencies give you a handful of videos and call it a day. We run fractional ambassador programs: 10 to 20 creators posting multiple videos daily for a full month. With 6,250+ active creators across Mexico, Colombia, Argentina, Chile and the US and 412M+ monthly impressions, we operate at a scale no freelancer or boutique agency can match. We handle sourcing, contracts, payments, account setup, and strategy, it's fully managed

Question 5

What's a fractional ambassador program?

Accepted Answer

Think of it as your own creator army, without the overhead. We recruit, onboard, and manage 10 or more creators for your brand. Creators post on dedicated TikTok and Instagram accounts set up for the campaign. Each creator produces multiple videos per day for a month, resulting in hundreds of unique content pieces. We apply account warm-up strategies so the content actually reaches your target audience

Question 6

How does UGC compare to influencer marketing for app installs?

Accepted Answer

Influencer marketing relies on a creator's existing audience, you're paying for their reach, which is expensive and unpredictable. UGC ambassador programs focus on volume and algorithmic discovery: we create content designed to go viral organically on TikTok's For You Page. You also get content you can repurpose as paid ad creatives on Meta and TikTok Ads

Question 7

What markets and regions does UGC Scale cover?

Accepted Answer

We operate in Mexico, Colombia, Argentina, Chile and the US. Our network of 6,250+ active creators is the largest UGC creator pool in LATAM, generating 412M+ monthly impressions. This lets you test content in lower-CPM markets before scaling winners to the US

Question 8

What kind of results can I expect from UGC Scale campaigns?

Accepted Answer

Our network generates 412M+ monthly impressions across all campaigns. Past results: Cleanup (119M+ total views, top video 77M), Learna AI (70M+ total views, top video 68.1M), Retake AI (46M+ total views, top video 41M), Fito (38M+ total views, top video 0.9M), Readmio (25M+ total views, top video 1.2M), Smart Noter AI (23M+ total views, top video 2.9M). Our average CPM is $2.21 for US audiences and $0.89 for LATAM

Question 9

How involved do I need to be during a campaign?

Accepted Answer

Minimal. We designed the process to be as low-touch as possible for your team. We collect your brand guidelines, value props, and goals upfront, then handle everything: creator sourcing, content strategy, production, and posting. You'll get a weekly async check-in with performance data, no meetings required unless you want them

Question 10

What does the onboarding and campaign process look like?

Accepted Answer

Once we kick off, we create a shared Slack channel where you'll have direct access to our team. We handle creator onboarding, account setup, and content production in parallel. Every week we share a performance review with key metrics (impressions, views, engagement, installs) and recommendations on what to scale or iterate

Question 11

Can I select or approve the creators before they start posting?

Accepted Answer

Absolutely. We'll share creator profiles that match your brand's tone and audience. You can approve, request changes, or share specific requirements. That said, testing a diverse set of creators and letting the algorithm pick winners is usually the most effective strategy for driving installs

Question 12

Who owns the accounts and the content produced?

Accepted Answer

Creators post on dedicated TikTok and Instagram accounts set up for the campaign. You own all the content produced, with full usage rights, so you can repurpose videos as paid ad creatives, use them on your website, or keep posting them after the campaign ends

Question 13

How does UGC Scale handle creator sourcing and management?

Accepted Answer

We take care of the entire creator pipeline. Our team finds the best creators for your brand, handles all contracts and payments, sets up the dedicated campaign accounts, and manages the creators throughout the campaign. We handle it end to end

Question 14

How do you measure and report campaign performance?

Accepted Answer

We track impressions, views, engagement, follower growth, and app installs. Every week we share a performance report through our shared Slack channel, with recommendations on which creators and content formats to scale

Question 15

How quickly can a UGC Scale campaign go live?

Accepted Answer

Campaigns start about 10 days after signing. That covers creator sourcing, onboarding, account setup and warm-up, and the first brief.

Question 16

What types of apps work best with UGC Scale?

Accepted Answer

We specialize in B2C apps that benefit from viral organic reach: fitness, education, productivity, AI photo, parenting, utilities. If your app solves a relatable everyday problem, UGC content on TikTok is one of the most powerful ways to drive installs at scale

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