How UGC Scale helped Readmio achieve 25M+ views by turning bedtime stories into viral parenting moments.
Published · Updated
- App category
- bedtime stories
- Market
- Mexico
- Total views
- 25M+
- Videos
- 2,500+
- Creators
- 8+
- Top video
- 1.2M views
25M+
Total Views
8+
Creators Activated
2,500+
Videos Produced
Mexico
Top Performing Market
The Challenge
Readmio needed to reach young parents in Latin America, an audience that's notoriously hard to target with traditional ads. The app's magic happens at bedtime, a moment that's deeply personal and impossible to fake.
They needed content that captured genuine parent-child interactions without feeling staged, all while communicating the app's unique read-aloud features to parents who were skeptical of yet another screen time app.
The Solution
We partnered with 8+ parenting and storytelling creators across LATAM who filmed real bedtime moments with their children. The authenticity was unmistakable, kids giggling at sound effects, parents discovering new stories together.
By positioning Readmio as a bonding tool rather than a tech product, creators tapped into the emotional core of parenting content on TikTok. The videos didn't just get views, they got saves and shares from parents tagging their partners.
Viral Results
"Working with UGC Scale has been a great experience. They consistently put in the effort to deliver strong results, from sourcing high-quality creators to continuously testing fresh, creative hooks. It's clear they don't just rely on what works, they actively look for new ways to improve performance. We've already seen promising results from their work and appreciate their proactive approach."
Frequently Asked Questions
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