46M+
Total Views
20+
Creators Activated
500+
Videos Produced
LATAM
Top Performing Market
The Challenge
Retake's AI photo enhancement was visually stunning, but the app was struggling to stand out in a sea of photo editing tools all claiming to use 'AI.' The before-and-after format was overdone, and audiences had developed banner blindness to transformation content.
They needed a fresh creative angle that would make people stop, stare, and immediately want to try it themselves, the kind of content that triggers FOMO.
The Solution
We deployed 20+ creators across LATAM with a provocative strategy: 'reaction bait.' Creators filmed themselves showing AI-enhanced photos to friends, family, and even strangers on the street, capturing genuine shock and disbelief.
The social proof was built into the format itself. When viewers saw real people gasping at the results, curiosity became irresistible. We A/B tested dozens of hooks, from 'my boyfriend didn't recognize me' to 'I showed my ID photo to security', until we found the combinations that exploded.
Viral Results
Frequently Asked Questions
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